Good Content with Shannon McKinstrie

Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.


Recent Episodes
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Recent Reviews
  • SavingPartyof5
    My Marketing Bestie
    Shannon feels like my Marketing Bestie! She is so relatable and she truly cares! Plus when she shares tips she’s not always trying to sell you on a course like so many other so called “experts”. I follow her on all platforms now and feel we would so be friends! 😁 Thank you Shannon for being so genuine, it’s refreshing!
  • Pao_laa
    Impressed
    I listen often to blogs, news, etc. about marketing and find myself gaining little value and moving on pretty quickly. Shannon is an exception. Not only is she easy to listen to but her blog is a gem with actionable information.
  • Rosterwatch!!!
    Amazing!!!!
    Great information!!!
  • Shanny the Granny
    My favorite
    Whenever I’m in a content creation slump, I can listen to this podcast and know I’ll walk away feeling inspired with tons of new ideas!
  • Charisma Whitefeather
    Actually helpful!
    I’m a small business owner and I always felt so overwhelmed and stuck in perfectionism when it comes to making reels and stuff for social media but this podcast is really helping me to get out of my head and out of the fear of doing it wrong. This is stuff that I can actually do and use. So powerful because I’m actually implementing what she’s teaching. 🔥🔥🔥
  • KarlaBea
    Content Converter!
    As someone trying to start a new blog, I’ve been so overwhelmed by social media and the fear of putting myself out there—but your episodes have been like a guiding light. You break things down in such a relatable, no-fluff way that I’ve learned to move forward with confidence. I especially love how you make social media feel less intimidating and more like an opportunity to connect. Thank you for helping me take that leap without fear!
  • J. McAdoo
    The Good Content Shannon shares is changing my life!
    I love the way Shannon explains things, especially the 4 H’s. I’ve been following her for a while on IG. I always pick a couple of influencers to really focus on each year. Shannon is one of them for this upcoming year! I can’t wait to see how my whole business changes!
  • ChristinaA35
    A Must-Listen for Small Business Creators!
    I can’t thank Shannon enough for her incredible podcast! It’s a breath of fresh air to listen to someone so down-to-earth and genuine—like I’ve known her forever. Her insights on the 4 H’s have been invaluable, especially as my sister and I pivoted our business this year. Shannon’s emphasis on storytelling and her engaging tips have sparked a whirlwind of ideas for us. Creating content has never been more fun! Highly recommend!
  • Laurakaspo
    Shannon is a gift!
    She breaks things down into digestible formats & makes it real! There’s no smoky mirrors or pushes- she’s down to earth with FACTS & keeps it all very real. She’s a true genuine inspiration & grateful for her creating a bingeable podcast!! Worth the subscribes & saves!!
  • It’s me, Ange!
    So fun, knowledgeable, wt 0 gatekeeping
    I love this podcast because Shannon shares so many great tips without being afraid that people will not buy her services! She cares about us as people trying to build businesses and use our social media in a way to impact others and earn a living for our families! I love how her episodes get to the point but are packed with info and practical steps I can take right away. I will always tune in to Shannon!
  • MTB Action
    I’m can’t stop listening!!
    Shannon provides marketing GOLD for newbies like me. I have my notes app open as I listen and I’m constantly recording all of her nuggets to try out on my own feed. I have replayed her episodes over and over and over. Love it!!!
  • strangenickname
    You’re missing out if you’re not here
    It takes 5 minutes to get dressed. It takes 10 minutes to walk out the door. Each episode is a bite size piece of gold. If you’re not listening to this you are missing out on the latest Instagram trends today.
  • HandmadeinLA
    Freaking listen to this podcast now!
    Every time I listen I think “I can’t believe I’m getting this information for free”. Seriously. It’s that good! Thank you for sharing your gifts with us, Shannon!
  • EmileeKF
    Shannon helped me fall in love with social media
    Shannon always gives me the BEST messaging advice and helps me stop overthinking. When I saw she had a podcast, I hit subscribe so fast!! After listening to her I always feel on fire and ready to get social — and that’s not something that comes naturally to me as an introvert. If you want to make social media fun so you can actually stick with it and grow your business, Shannon is your girl!
  • babs1720
    Shannon puts fire under your feet!
    If you struggle with being transparent, authentic, or creative, Shannon has all the answers because she is all those things. 😀
  • *Hannah*-*
    You NEED Shannon in your life!
    This podcast and all her tips over on her IG have truly helped me so much - especially as a beginner to social media marketing and business ownership 😊
  • KimberlyC12345
    I need more!!!
    I just binged every single episode in one day. So much amazing content for someone really struggles with it. Got me thinking about my Business and I actually feel ready to do some social media posts. Thank you so much.
  • KimberlyRomano
    Quick wins for the WIN!
    Literally just binged this podcast and all the overwhelm I’ve felt for MONTHS about creating content melted away. After feeling inspired, I created a reel, and not only was it SUPER EASY but its gotten almost 1000 views in less than 10 hours and I have like 140 followers. Listen, take action and watch magic happen.
  • Jane Goodrich
    Shannon’s tips are the best!
    Really enjoy learning from Shannon and now she gives us another place to get those great nuggets of advice! Highly recommend tuning in everywhere you can! Thanks for the amazing content Shannon!
  • ~_kim
    5 GOLD STARS
    Shannon’s content is GOLD!!! I love how short and impactful these episodes are. Do yourself a favor and be sure to follow her on Instagram!
  • Rodb87
    Absolutely what I needed to hear!!!
    Thank you Shannon! Your podcast is amazing! I’m definitely sharing with all my friends!
  • sassywitch541
    So Good!!
    Shannon truly gives you everything you need to show up on social media in a way that feels doable, fun, and not at all stressful. Her strategies are practical and always come down to creating content that truly resonates with your audience — which is just solid advice. Her podcast is an easy listen full of helpful ideas to grow your Instagram account without having to be online 24/7 or act like someone you aren’t. Thank you, Shannon!!!
  • alisonbellphotog
    Have loved Shannon for years
    I’ve been following Shannon on Instagram for five years with every business move as a military entrepreneur and she has had the most relatable, approachable, and consistent strategy for engaging on social media the whole time. She has not strayed from what works from what she sees working at her clients and she is always ready to give valuable tips and support! I’m so grateful for you!
  • H True
    Love her
    Great info that’s easy to get. She gives so much value! 💙
  • wyattwellness
    Love. Love. Love.
    Such an easy and informative listen. I love the length because she packs a lot of power into short episodes!
  • Kate-Flora
    Shannon is THAT teacher
    I first came across Shannon on IG and was drawn to her sincerity and bright energy. Most of all, I stayed because no one delivers value like she does. She makes it simple, relatable and possible for anyone to relate to! I constantly learn from her for FREE. What will her paid offers look like? I always wonder
  • mrathke23
    Newbie!
    As an Instagram newbie this was so easy to follow with great tips! I was able to really think about where I’m headed and gather ideas! Thank you so much for sharing!
  • The Ginger Hill Farmer
    Great info!
    Just binged listened to every episode so far! Love that they are bite sized episodes that are relevant and you can add right now!
  • Manifestmrright
    Best social media tips
    Shannon’s info has changed my business for the better! and this podcast has it ALLLL. The best podcast to grow your community:):) (cannot believe someone would give less than 5 stars:/)
  • Sambo8313
    Brilliant (a must listen!)
    Shannon does such an amazing job at keeping her advice simple and to the point. She doesn’t use fear tactics, fads, or get rich schemes, just good old marketing 101! Her experience, tone and storytelling make this podcast a must for anyone who wants to grow on social media! The length is perfect too👌
  • Emily S 7
    The only social media podcast you need to listen to AND ADHD friendly!
    Not only does she deliver strategies and tips we can implement TODAY, she does it in under 10 min, which for my ADHD brain is all I can take with educational podcasts. She’s fun, funny, engaging, and a GENIUS when it comes to marketing on social media and beyond. Shannon’s years of experience shine through her perspective on current trends. Love the podcast. Love Shannon. And love her butt 🤷‍♀️
  • Allieyourpallie
    Absolutely golden
    Everything she says makes so much sense. And she makes it all so simple! One of the only places I’ve gone to for advice with social media and not come away overwhelmed. I listened to all the episodes in one sitting and am ready to listen again with pen and paper in hand. Thank you Shannon!
  • PICKELL Juice
    If you don’t know Shannon yet, you are missing out
    Shannon is a marketing genius and also one of the most genuine and kindest people you’ll ever encounter. She’s full of relatable and easy strategies and she really does help make social media content making more fun!
  • @KristenDukeChats
    So simple so good!
    Love your IG and grateful to have you in my ear on my walks now! Thanks for the simple bite sized ideas! (@KristenDukeChats)
  • SaraRWiles
    Stop stressing about social because of Shannon
    Truly - this is THE podcast to learn about how to simplicity social media and make a massive impact. Shannon is the GOAT and she’s THE voice to listen to.
  • Msjosiemarie
    Leaving a review so more people can find!
    Shannon is funny, relatable, easy to listen to & talks as if you are right there beside her. I love her practical tips and advice and how she is making Instagram simple again. If there’s one social media guru you follow, let it be her!
  • ElenaOrganizing
    My new favorite biz podcast!!
    Ok. I love Shannon’s content on Instagram, and her new podcast is SO GOOD. I knew it would be, but after listening to the first few episodes I’m genuinely sad to wait for more! First of all- the ten minute bite size length! I can actually listen w/o needing to block out an hour at a time. And what she packs into each of those ten minutes is like a mini masterclass in authentic, genuine marketing- leading with connection and fun. I adore Shannon and all she creates- I can’t wait for more episodes!!! 🌟
  • Rachel - Focus2GetFit
    Simple But Impactful
    I love Shannon new podcast it’s a breathe of fresh air. I listened and took notes so I can implement into my business today. The value and gems she gave is easy for a business owner to implement. A lot of podcast are long winded and no implementation which is wasting your time. Shannon, knows what her people want and I can’t wait for more episodes to come.
  • elizpritchett
    Love it!
    I binged your episodes and can't wait for more! So excited!
  • SarahBeth Wilt
    THE voice to listen to!!
    I cannot tell you how excited I was to jump right over to Shannon’s new podcast as soon as it launched!! She is hands down THE voice to listen to in such a noisy online space when it comes to social media advice and guidance. She is constantly sharing such high value information that’s easy to put into action. Shannon is constantly studying and observing and sharing what content creators should actually be doing. I have a feeling we’ll all be taking pages of notes every time she drops a new episode. THANK YOU for all you do for us, Shannon! Congrats on this amazing launch!!!
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