Marketing To Mums

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How to sell more effectively to the world's most powerful consumer, Mums

Recent Episodes
  • 52 Building Engaged Communities with Belinda Jennings
    Feb 10, 2022 – 43:17
  • 51. Partnerships and Collaborations with Katrina McCarter
    Jan 27, 2022 – 17:17
  • 50. Marketing to Gen X Mums with Susie O’Brien
    Jan 13, 2022 – 31:32
  • 49. Power of Facebook Groups with Katrina McCarter
    Dec 30, 2021 – 11:43
  • 48. Power of Purpose with Monica Meldrum
    Dec 16, 2021 – 25:53
  • 47. Growth of Audio with Megan Lazovick
    Dec 2, 2021 – 32:19
  • 46. Growth of Women in Business with Tina Tower
    Nov 18, 2021 – 35:37
  • 45. Marketing to Single and Solo Mothers with Jacinta Tynan
    Nov 4, 2021 – 29:48
  • 44. Health and Wellness Boom with Sam Wood
    Oct 21, 2021 – 32:52
  • 43. Marketing to Tech-First Parents with David Butler
    Nov 25, 2020 – 27:06
  • 42. Reaching Mums with Influencer Marketing pt2 with Natalie Giddings
    Oct 21, 2020 – 39:51
  • 41. What brands are getting right with Katrina McCarter
    Oct 7, 2020 – 35:35
  • 40. Why your brand name matters with Louise Karch
    Sep 23, 2020 – 29:45
  • 39. Attracting Mums to your brand using PR​ with Jules Brooke
    Sep 9, 2020 – 36:17
  • 38. Podcast Popularity Among Mothers with Elissa Ratliff
    Aug 26, 2020 – 21:24
  • 37. Understanding the impacts of home isolation with Katrina McCarter
    Aug 12, 2020 – 17:52
  • 36. Marketing to Millennial Mothers with Eddie Geller
    Jul 29, 2020 – 33:31
  • 35. Pinterest Marketing with Carin Lee-Skelton
    Jul 15, 2020 – 40:15
  • 34. Mothers and Covid19 with Jola Burnett
    Jul 1, 2020 – 31:34
  • 33. The Rise of Femtech with Marija Butkovic
    Jun 17, 2020 – 38:38
  • 32. Creating Winning Content with Andrea Scalzo Yi
    Jun 3, 2020 – 31:09
  • 31. Marketing to Working Mothers with Kate Christie
    May 20, 2020 – 39:13
  • 30. Emerging Asian Markets with Roshni Mahtani
    May 16, 2020 – 23:41
  • 29. Marketing to Indian Mothers with Anoushka Gungadin
    Apr 15, 2020 – 42:10
  • 28. Finding opportunities in a global crisis with Katrina McCarter
    Apr 1, 2020 – 28:25
  • 27. Marketing to Pregnant Women and New Mothers with Dira Barnes
    Mar 18, 2020 – 27:18
  • 26. Marketing to women over 50 with Alison Bryant
    Mar 4, 2020 – 32:22
  • 25. Key Success Factors in 2020s with Katrina McCarter
    Dec 11, 2019 – 32:19
  • 24. The disruptive sharing economy with Tim Wise
    Nov 13, 2019 – 21:09
  • 23. State of Motherhood with Jill Koziol
    Oct 30, 2019 – 32:07
  • 22. Innovation with Kate Torgersen
    Oct 16, 2019 – 24:09
  • 21. The Rise of Voice with Kath Blackham from VERSA
    Oct 2, 2019 – 36:13
  • 20. Growth in International Markets with Dannielle Michaels from b.box
    Sep 18, 2019 – 46:02
  • 19. Human to Human Marketing with Angela Henderson
    Sep 4, 2019 – 29:08
  • 18. Building deep connections with mums with Stevie Angel and Nadia Tucker from Active Truth
    Aug 21, 2019 – 30:43
  • 17. Major Mum Trends with Katrina McCarter
    Jul 31, 2019 – 23:33
  • 16. Mums changing media and technology behaviours with Melissa DeCesare
    Jul 17, 2019 – 27:53
  • 15. Grandparents Influence with Patty David
    Jul 3, 2019 – 40:38
  • 14. How Mums Shop with Wendy Liebmann
    Jun 19, 2019 – 52:38
  • 13. How Mums search for Health Information with Hansa Bhargava
    Jun 5, 2019 – 27:40
  • 12. Why Mums Respond to Cause Marketing with Rochelle Courtenay
    May 22, 2019 – 31:04
  • 11. Engaging Mums at Work with Mita Mallick
    May 8, 2019 – 32:24
  • 10. Staying Relevant and Building Trust with Bill Partyka
    Apr 24, 2019 – 31:20
  • 09. Winning Her Business with Bridget Brennan
    Apr 10, 2019 – 37:59
  • 08. Selling to Chinese Mothers with Catherine Cervasio
    Mar 27, 2019 – 28:54
  • 07. Mums and Automotive Marketing with Mike Johnstone
    Mar 13, 2019 – 46:34
  • 06. Kids Influencing Mums Decisions with Michelle Poris
    Feb 27, 2019 – 38:53
  • 05. Reaching Mums With Influencer Marketing with Natalie Giddings
    Dec 12, 2018 – 38:34
  • 04. Understanding Gen Z Mothers with Jeff Fromm
    Dec 12, 2018 – 30:11
  • 03. Invisible Women with Liz O'Donnell
    Dec 12, 2018 – 28:54
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